Case FILM · Institutional
Learning on screen
Concept and production of an adult-literacy TV format for GIZ and ANLCA — 12 learners, 5 disciplines, 30 episodes between studio and field.
- 30 episodes
- 12 learners
- 5 disciplines
- 5 cycles
- 11 shooting days
01 Context
In Morocco, ANLCA supports adults on their literacy journey. With GIZ, the challenge went beyond broadcasting a programme: restoring confidence to partially literate learners — and giving those still hesitating a reason to walk into the centres.
02 Approach
Our answer: a real TV format, not a filmed lesson. Twelve learners from regional centres across the kingdom; five disciplines — reading and writing, arithmetic, civics, field methodology, personal development — alternating between studio workshops and the field. Each cycle closes with a hands-on challenge prime; the last one immerses the candidates in their possible future lives.
03 Delivery
Punchline designed the format and produced the entire programme: thirty episodes written, shot and delivered in just over a month — eleven shooting days, post-production running in parallel from day two, with continuous sign-off from the GIZ teams. A full crew: directing, camera, sound, drone, editing, 2D/3D design.
04 Visuals
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