01 The studio

An audiovisual & digital studio.

Based in Casablanca, we help brands and institutions craft audiovisual narratives, digital formats and campaigns built to travel.

Punchline is the point of impact: the precise moment a message becomes memorable. Everything we make aims at that moment, from strategy to the final frame.

We don't pretend to be a big machine. We're an agile studio where strategy, audiovisual production and digital culture meet to make content that is true, built to be seen and shared.

Based
Casablanca · Morocco
Focus
Audiovisual & digital consulting
Market
Morocco / International
References
GIZ · public tenders won
Languages
FR · EN · AR

02 Who we are.

Reda Aït El Moudden

Founder · Creative & Strategy

Founder of Punchline. He connects brand strategy to audiovisual production and steers every project from brief to release, with a constant demand on both substance and form.

Let's talk about your project.

A brief, a hunch, a tender? Tell us about your project and we'll come back with a first read.