Audiovisual & digital studio · Casablanca
Consulting that gives your brands real punch.
Punchline turns ideas into impact — audiovisual narratives, digital formats and campaigns that last.
01 The studio
A punchline isn't a sentence. It's a point of impact.
Punchline helps brands, institutions and ambitious projects craft audiovisual narratives, digital formats and campaigns built to capture attention, structure a message and make it travel. Strategy, film, social and brand move as one system — from Casablanca, for Morocco and the world.
Six disciplines, one system
- Based
- Casablanca · Morocco
- Focus
- Audiovisual & digital consulting
- Market
- Morocco / International
- References
- GIZ · public tenders won
- Languages
- FR · EN · AR
- Contact
- hello@punchline.ma
02 Expertise
Consulting, from strategy to delivery
- 01
Strategy & consulting
Audit, positioning and an audiovisual & digital roadmap.
- 02
Audiovisual production
Brand films, motion design, photography and content for every channel.
- 03
Packaging design
Packaging and product identity for FMCG brands that want to own the shelf.
- 04
Brand identity
Branding, design systems and consistent rollout across all touchpoints.
- 05
Digital activation
Social media, campaigns and online presence driven by data.
- 06
Localization & adaptation
Multilingual adaptation of your content to win new markets.
03 Work
Real cases.
Two institutional audiovisual programmes we designed and produced. More references are added as client agreements allow.
Learning on screen
Concept and production of an adult-literacy TV format for GIZ and ANLCA — 12 learners, 5 disciplines, 30 episodes between studio and field.
Xpertize Academy
A three-stage programme — explainer videos, web series and reality TV — connecting candidates and companies, under the Challenge Fund.
Trusted to deliver.
Brands, institutions and agencies we've worked with — from audiovisual production to packaging, branding and localization.
- GIZ2019–2021
Literacy TV programme (30 episodes) and project communication.
- ANLCA2019–2020
Institutional partner of the “Learning on screen” programme.
- Challenge Fund2020–2021
Xpertize Academy programme — winning project.
- ITFC (Groupe BID)2026—
FR/AR translations — IsDB Annual Meetings press releases and social content.
- OCP2015
Animation production (via agency).
- SOREC2019
Creative deliverables for broadcast coverage (via Arsystems).
- Xpertize Africa2020–2021
Communication consulting for the XIP employability programme — identity, site, media.
- Margafrique2015–2017
Websites, social media and product shoots — Al Boustane, La Hollandaise, La Prairie.
- King Generation2025—
Product packaging, private label and catalogue.
- Soundstamp2022—
French adaptation of films and series for dubbing.
- Clinique Andalouss2020—
Website, video and digital presence.
- Success Publications2016
Filming and editing of the “Les 500” interviews.
- Soft Group2015–2016
Corporate and restaurant websites (BO Sushi), social media.
- Cobra2017–2018
Website, social media and brand video.
04 Method
From brief to impact
- 01
Framing
We clarify the objective, audience and constraints.
- 02
Strategy
A clear recommendation and roadmap.
- 03
Production
Execution: content, design, rollout.
- 04
Impact
Measurement, optimization and long-term support.
A brand ready to level up?
Send us the brief — we'll come back with a recommendation and a quote within 48h.